Canz Group

Client Intro: A law firm in Phoenix, AZ

The Challenges:

☝️ This lawyer-client did not have full control of the site when they signed up with us

☝️ Their site structure was not SEO friendly at all

☝️ Most of their content was not optimized for any particular keyword

☝️ Their search visibility was almost non-existent

☝️ The law firm had multiple practice areas but the site was unstructured

☝️ They had been burnt by the Indian SEO company

☝️ The site’s mobile load speed was improved significantly

Our Strategy:

☝️ We did an in-depth audit of the site

☝️ Created a detailed plan to follow and got it approved from the client

☝️ In the first phase, we resolved all the structural issues of the site

☝️ We also resolved the technical issues to maximize the search visibility

☝️ We fixed the existing content to include the demanded keywords by the client

☝️ We created fresh, unique, and fully keyword-optimized content to gain maximum visibility

☝️ High-quality backlinks were added periodically to strengthen the overall SEO game

☝️ AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience

The Results:

✔️ This law firm website was structured for the best results

✔️ The site gained 193% organic traffic within the first 7 months

✔️ The bounce rate dropped from 96% to 68%

✔️ The site was ranked on the 1st page of Google for 21 competitive keywords

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